Men volunteer to be trampled by cows in the belief it brings goodluck (photos)

Despite the obvious risks, these men won't be put off from exercising their faith and beefing up their luck. They volunteered to be trampled upon by cows in the belief it brings good luck. The villagers are seen lying down on the streets of Ujjain, in Madhya, central India, to mark Ekadeshi, an auspicious day after the Hindu festival of Diwali.

The organisers claim no one has ever been killed in the centuries old tradition, those who are injured believe they'll have good luck as the wounds heal.

The cows, an animal considered sacred in Hinduism, are decorated in henna and colourful floral headdresses before they are let loose to storm through the city.

The cows stamp on the men's backs as they run through the narrow streets while spectators usher the animals towards the men, making sure that every one is stepped on. 

The belief is that the cows can help erase any problems and brings prosperity into their lives.
One regular participant, Manoj Kumar, 27, said he is well aware of the dangers but is tempted by the prospects of improved fortunes.

He said: 'I know it can be fatal but cow is our mother and she would not kill anyone so there is no danger at all. Sometimes when the mother is angry she punishes us for our mistakes. 'Most of us are unhappy with something or other in our life. We all have problems whether at home or work. But we believe if we allow us to get crushed by cows, the almighty will appreciate our sacrifice and pain and solve all our issues and bless us with happiness.'