Few minutes after it went live today, Monday August 31st, the website of Yudala,
Nigeria’s first composite retail chain, experienced huge traffic and
unprecedented hits from various parts of the country and reportedly from
some neighbouring African countries including Ghana, Cameroon and The
Gambia.
Millions of enthusiastic shoppers eager to take
advantage of the mega deals as well as the mouth-watering discounts and
freebies on offer had besieged the e-commerce platform immediately it
officially went live at 12 noon.
The hype of the official launch of Yudala Online on various media
platforms including radio, TV, newspapers and of course, on LIB
undoubtedly attracted an overwhelming number of hits from interested
shoppers which ultimately led to the disruption encountered on the
website.
Among its many offerings, Yudala had promised daily sweet deals of up to
90% off on a number of products till the 5th of September, free phones
for purchasesabove N20,000 plus a social media-driven campaign centred
around the 2015 model Yudala-branded Rolls Royce spotted at the local
wing of the Murtala Muhammed Airport.
According to the Management of the company, the website will be back up
in a few hours as their in-house Tech Gurus are working round the clock
to resolve the challenge caused by the unprecedented turn-out on the
site, while thanking Nigerians for their overwhelming support and
interest in the brand.
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